For coaches, consultants, and course creators who want to grow their audience & authority – without it taking over your life
Grow A Sales-Generating YouTube Channel in Just 90 Minutes a Week
If you’re looking for visibility that leads to conversions, and a marketing workflow that doesn’t take 30 hours a week, YT90 Activation Lab is for you
The Struggle Is Real
You know what YouTube could do for your business, but right now…
- You feel a constant knot in your stomach about getting it perfect so you don’t waste your shot on YouTube
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You find yourself comparing your basic setup to others’ sharp videos and studio lighting, wondering how you could ever match that polish
- You dread sinking months into the wrong videos only to watch them gather dust with barely a view
- You picture your channel attracting freebie seekers who never buy, and it frustrates you
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You are worried that your videos will never get past 17 views
- You worry if you’ll have the energy to be consistent and keep your channel going
Here’s the thing…
You CAN turn YouTube into a warm-lead machine for your business…
- Without making multiple videos every week or chasing trends
- Without buying expensive gear you’ll regret later
- Without spending 10+ hours a week fighting with editing software
- Without needing to be blessed by the algorithm god
And you can do it in 90 minutes a week.
Unlike trend-based platforms like Instagram or TikTok, your YouTube videos can keep pulling views for years.
I started uploading in 2017, and of all the videos I’ve ever published, 85% of them were watched last month!
Introducing The YT90 Activation Lab
Turn 90 minutes a week into a sales‑generating YouTube channel
In 6 short weeks you’ll have already…
- Set up your channel to attract and convert leads (before they even watch a video)
- Have created and started publishing your Magnetic 8 videos – The eight strategic videos that train the algorithm to recommend your channel, and convert your ideal buyer fast
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Be turning every video into a 24/7 client magnet with my lead capture strategy seamlessly baked into every video
- Have a simple weekly 90-minute routine to attract dream clients and build a steady flow of leads (without burning out!)
Making YouTube Recommend You
In April of 2024 I had zero online presence for helping people with podcasting – no website, no blogs, nothing.
But I started publishing YouTube videos about it on my channel that was previously all about social media.
60 days later people were hiring me because they found me after searching “How To Start A Podcast.”
And my videos started showing up higher and higher in both Google and YouTube search – plus it started happening for multiple videos…
That’s when I realized WE CAN TRAIN YOUTUBE TO RECOMMEND OUR VIDEOS!
And since then I’ve tried and tested different things that work even better – and developed the Magnetic 8 Framework to teach YouTube to recommend your videos.
Will this work on small/new channels?
Watch the 51-second video for more, but I started a brand new channel using the YT90 System, and within 3 weeks over 60% of my views were already coming from YouTube recommending my videos.
Let’s get your videos showing up on YouTube’s home page, in the feed and in search too!
This Is Not Another “Watch-Lessons-And-Hope” Course
It’s an implementation lab where you’ll get things done every week – in 90 minutes or less.
Each week, you’ll tackle 1-2 high-ROE (Return On Effort) steps so you keep making progress, without feeling overwhelmed.
And every week is Decision-Focused or Action Focused, allowing your brain to stay in flow:
✅ Decision Weeks: Make the key decisions with my help so you don’t waste guessing. Simple, focused.
✅ Action Weeks: Do the work with step‑by‑step checklists. No fluff.
Imagine how it will feel knowing exactly what to focus on each week!
Why This Works
Every task is filtered through one rule…
ROE (Return On Effort) > Everything Else
…meaning you only do the work that directly grows your audience, authority, and income.
What You’ll Put Into Action
The YT90 Activation Lab is built around Return on Effort (ROE), and these are 6 Core Assets that will turn your channel into an ROE Machine…
Your "Magnetic 8" Videos
Then we’ll take our research and turn it into 8 video topics that will teach YouTube how to recommend your videos, AND turn viewers into clients fast.
ROE: Whether these are your first 8 videos or your next 8 videos, getting this right will help every video you make get more views – forever.
Your Unique Premise
Your Unique Premise: Your “Magnetic 8” will train YouTube to recommend your videos, and a strong Unique Premise will get your viewers to share your videos too.
Channels without a Unique Premise get views before quickly being forgotten, but that won’t happen to you
ROE: You won’t have to promote your own videos – your audience can do it for you!
Your Need Magnets
Lead Capture in Every Video: Traditional Lead Magnets don’t work well on YouTube, but with the Need Magnet framework, every video will make people want to join your list.
ROE: Rather than converting 1% of your views into leads (a general average), you can converting 5x that much – on every video!
High ROE Videos
You’ll be able to create addictive videos using our scriptwriting app, where it applies my Hook & Hold framework to your ideas, turning out an compelling outline in seconds.
YouTube will continue to recommend Videos with high retention and watch time
ROE: Longer watch time on your videos can lead to a massive increase in views!
Irresistible Video Packaging
YouTube will continue to recommend Videos with high Click-Through-Rates (CTR), and compelling Titles and Thumbnails will make that happen
ROE: A thumbnail that is 10% better doesn’t mean 10% more views. It can mean 400% more views!
Irresistible Channel Packaging
ROE: Visitors to your channel will take fast action, subscribing, joining your email list, or quickly bingeing your content!
Enroll today and Jerry Potter will personally review and improve each of your 6 Core Assets – so you can get the maximum ROE in each one for YEARS to come!
Join other sucessful entrepreneurs implementing the YT90 System…
Sign up now and add these bonuses to implement even faster…
BONUS #1: Proven AI Growth Prompts
You’ll get my tested and proven prompts to help you understand your audience on YouTube (which may be different than other platforms), plus generate high-demand video topics in your niche and lots more.
BONUS #2: Live Calls With Jerry Potter
These are for my fellow overthinkers.
I never want you to get left behind because you’re stuck on something, so during specific weeks I’ll host live calls so we can solve whatever is holding you up.
BONUS #3: 24/7 Support Community
You should never have to join a call or wait in line to ask a question, so you’ll have access to our private community to request help anytime!
BONUS #4: Camera Confidence: The 4-Step System To Become Irresistible On Video
This training is from our favorite camera confidence coach. Erin Kienzle has taught hundreds of entrepreneurs, public figures and more how to push through the fear and show up on camera in the best way possible.
BONUS #5: YT90 Script Writing App Access
The better your Magnetic 8 videos are, the higher the return on your effort!
Normally AI spits out average stuff, so I built a custom AI tool that combines your expertise and my brain and frameworks to write addictive video outlines in seconds.
Watch as I help Jennifer outline a video about ways to improve landing pages:
You get access to this tool to craft your Magnetic 8 videos for maximum success.
If you’re looking for visibility that leads to conversions, and a marketing workflow that doesn’t take 30 hours a week, the YT90 Activation Lab is for you…
Most YouTube strategies are designed for influencers, people who can dedicate 20-30 hours to a single video and are only focused on views.
But as entrepreneurs, we don’t need to go viral.
The YT90 System is built specifically for online service providers, coaches, consultants, and course creators – so you get exactly what you need without all the noise.
This is perfect for you if:
- You’re fed up with wasting hours on Instagram or TikTok and getting zero leads
- You sell your own coaching, consulting, or course offers and want YouTube to bring you clients who are ready to buy
- You can carve out 90 minutes a week to implement a proven system
- You value building long-term assets that compound over time rather than short-term social posts
It’s not for you if:
- Your main goal is fame
- You’re unwilling to niche down and speak directly to buyers
- Vanity metrics matter more to you than leads, clients, and revenue
Wins Will Come Quickly!
Within 90 minutes of starting…
✅ Your current or future YouTube channel will be more memorable after developing a Unique Premise
✅ You’ll know exactly what your audience needs help with on YouTube
✅ Your Magnetic 8 video topics will be finalized and lined up by release date
And within 3 hours…
✅ We will have redesigned your lead generation strategy to be perfect for YouTube
✅ Your first video will be outlined with a compelling title and thumbnail
✅ You’ll finally have a video editing strategy that gets things done quickly
Why Listen To Me?
When I started my first YouTube channel (now at over 150,000 subscribers), I was working full-time at an agency, raising two kids under eight, and doing school pickups, dinners, baths, and bedtime alone every night while my wife worked evenings.
Even then, I found a way to grow on YouTube in about 90 minutes a week.
(And that was before AI).
If I could do it in that season of life, you can do it now.
You just need the right strategy and tools, and that’s why I built the YT90 Activation Lab.
YT90 Activation Lab is normally $995…
In the past Activation Lab has been available for $995 and included 3 months of support. But everyone is different and maybe you don’t need that much support?
Right now you can sign up and get full, lifetime access to the program, for only $495.
Then get support, accountability and implementation help – just for the time you need it – for only $49/month.
And you can cancel that as soon as it’s not helping you make more profit in your business.
(Plus your first month of support is included at no cost).
Click below to claim this special offer…
YT90 Activation Lab
Special Offer- Complete YT90 Activation Lab program
- Proven AI Prompts To Develop Core Assets
- Live Calls with Jerry Potter
- 24/7 Support Community
- BONUS: Jerry’s Personal AI Scriptwriting Tools
- BONUS: Camera Confidence Training
- BONUS: Channel Booster Checkpoints
- Two Weeks Free Guarantee
*Say YES to a Risk-Free Investment in your YouTube Success!*
You are invited to join now and go through the entire first 2 weeks and if you don’t absolutely love it just let us know within 14 days and we’ll quickly issue you a refund for your full purchase price.
And everything you’ve learned or downloaded is yours to keep!
In case you were wondering…
When does the YT90 Activation lab start?
As soon as you're ready. You'll get immediate access to everything.
How long will this take me to do?
Everything is set up to be completed in 90 minutes a week for 6 weeks (including watching lessons).
Where does the program happen?
Everything will happen in our Done By Lunch Entrepreneurs online community and you will get a private invitation to join when you sign up.
What if I need help?
Throughout the program you can ask unlimited questions in our community, plus get direct help from Jerry Potter during live "Ask Jerry" calls at least twice a month.
What if I don't want the ongoing support?
That's totally fine. Your first month of support is free and if you can cancel anytime during your first month you'll never be charged again. Plus you'll keep access to the YT90 Activation Lab content for as long as you need it!
You can even sign up cancel the recurring payments right away if you'd prefer - you'll still get the month for free.
Do I need fancy gear?
No. On my channel with over 150,000 subscrbers, my first 25 videos were filmed with my smartphone, a window for light, a $15 microphone.
I tried YouTube before. Will this work for me?
You can’t break a channel, so no matter what you’ve tried before we can re-train the algorithm so YouTube knows who to start showing your videos to.
How long do I get access to the program?
My goal is for this to be the best YouTube program for entrepreneurs on the planet, so you will get access to the lessons and worksheets for the lifetime of the program - including all future improvements!
And if we ever stop offering it you’ll be invited to download anything you want.
The AI tools to help you create your Magnetic 8 videos, along with the support community will be available for as long as you continue as a monthly member.
What is your refund policy?
I know it's hard to tell if something is right for you from the outside, so your investment is backed by our Two Weeks Free Guarantee.
You are invited to join now and go through the entire first 2 weeks, and if you don’t absolutely love it just send us an email and we'll gladly issue you a full refund.
And everything you’ve learned or downloaded is yours to keep!
How is this different from your other YouTube programs?
I have previously offered 2 YouTube programs:
The YouTube Entrepreneur System (YES) was my previous signature program. The YT90 Activation Lab is the updated version of that, and anyone who owns YES gets access to the new version for free.
The Channel Booster Pack is a mini-workshop, but it overlaps with YT90 Activation Lab.
Is this the best YouTube program for entrepreneurs in the world?
That's my goal. And that's why you not only get access to the current version of the program, but also to all future updates at no additional cost!
Can I hire you privately?
When time permits I love working with private clients. If you'd like to work with me privately I recommend signing up for the YT90 Activation Lab now, then reach out to me at jerry@donebylunch.co to add on private consulting or done-for-you services.
Trying to keep up posting on other social platforms is like building your business on quicksand…
You’re told to post every day on Instagram or TikTok, only to have them stop getting views after 48 hours.
The smartest entrepreneurs aren’t grinding on social platforms with no shelf life…
They’re building assets that compound over time, like a YouTube Channel.
Yes, YouTube has a slightly higher barrier of entry — but that’s a good thing. It means less competition, and far greater payoff.
A year from now, your business could either feel heavier…
Or lighter.
Slower…
Or faster.
If you want lighter, faster, smarter – it starts with joining the YT90 Activation Lab today.
You don’t need to wait for “more time” or “better gear.” You just need a clear system and a few 90-minute blocks.
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