Turn your expertise into a high-converting, exclusive offer — so your business can scale without working more hours or building a team.

Hey ambitious entrepreneur,

You’re receiving this letter because you’ve expressed interest in working with me to build a business that allows you to scale without working 50+ hours every week.

If you know your work is good, but your business feels stuck between where you are and where you know it could be, this is for you.

At some point, you stopped growing and started sustaining. Your business works, but breaking through to the next level feels harder than it should.

Right now, I’m opening a small, hands-on accelerator for expertise-based business owners who don’t want to work more hours, don’t want to hire or manage a team — and don’t want to waste another year going in circles.

This is for people who already understand the idea of leverage, but want clarity around what to build, in what order, so their business can finally scale in a way that feels clean, calm, and sustainable.

I’m making space to personally work with a small group to build a conversion engine — something that sells your expertise more easily, even when you’re focused on other things.

This doc will walk you through who this is for and how it works.

If it resonates, you’ll see how to secure one of the remaining spots below.

What We’ll Do Together

Inside this accelerator, we’ll focus on building high-leverage assets that let your business make more sales without requiring more of your time.

If you want to scale in a smart, strategic way, you have to start by making your offers better.

You can’t just sell an offer because it has 6 modules, 30 lessons, and weekly Q&As. That’s the norm — and the norm is crowded.

Real leverage comes from doing something meaningfully different: positioning your expertise in a way that stands out, feels exclusive, and is easier for the right people to say yes to.

Specifically, we’ll:

✅ Refine your Core Offer so it carries higher perceived value and is easier for the right people to say yes to

✅ Clarify and name your Unique Mechanism so your offer feels exclusive and hard to substitute

✅ Build a high-converting webinar that does the selling for you

✅ Write a reusable webinar registration email sequence that fills the room automatically

✅ Create a show-up sequence so your effort isn’t wasted on no-shows

✅ Build a post-webinar sales sequence that converts without launches or constant selling

Everything we build is designed to compound — so the same work keeps producing results instead of resetting every week.

You won’t be guessing what to do next, rebuilding things that don’t matter, or staying busy without momentum. The goal is simple: more sales from fewer decisions and less ongoing effort.

How It Works

This isn’t a course you disappear into. And it’s not generic Q&A or “office hours.”

This is a hands-on accelerator where I take an active role in pushing decisions, guiding execution, and helping you build assets that actually move the needle.

Asynchronous Coaching

You’ll have direct access to me four days per week (Monday, Tuesday, Thursday, Friday) for:

• Clear direction on what to work on next
• Personal feedback on your offer, messaging, and assets
• Course correction when you’re stuck or overthinking
• Accountability that keeps momentum moving

Instead of waiting for weekly calls to unblock yourself, you get ongoing, directive guidance so work doesn’t stall and decisions don’t drift.

Quarterly 1:1 Strategy Calls

Each quarter, we’ll zoom out and look at your business from a higher level.

These private strategy calls are where we:

• Pressure-test what’s working and what isn’t
• Re-align your offer, positioning, and priorities
• Make sure what you’re building supports how you want your business to run

This keeps the work strategic — not reactive.

Bi-Weekly Live Group Calls with Hot Seats

The live calls are there for:

• Working through high-leverage decisions in real time during hotseats
• Pressure-testing messaging and strategy
• Learning from how other smart business owners think

Each member is guaranteed at least one hot seat per month.

You can use the calls as much or as little as you want – that’s why asynchronous coaching is also included to help you build momentum.

The calls are there to add depth and perspective — not to slow you down.

The Structure

We’ll be following a clear sequence starting in January so you’re never guessing what matters most:

• Weeks 1–3: Core Offer + Unique Mechanism
• Weeks 4–8: High-Converting Webinar
• Weeks 9–12: Email Sequences that turn the webinar into a reusable system

Why Now

If you’ve been in business long enough, you’ve probably seen this pattern.

You know leverage matters.

You’ve built things before.

You’ve made sales.

And yet growth still feels heavier than it should.

Another year of tweaking, experimenting, or piling on more work doesn’t fix that. It just reinforces the cycle.

This accelerator exists to help you break that pattern now, by building a conversion engine that makes your expertise easier to sell without demanding more of YOU.

There’s also a practical reason to do this now.

This is a small intake — only 10 spots, and but only 1 is left.

With only 10 participants, the experience is built around:

• Direct feedback
• Clear decision-making
• High-leverage execution
• Real momentum

You’re not joining a large program where attention is diluted.

You’re joining a group where your work actually gets looked at, challenged, and improved.

If you want a quiet, strategic environment centered on action and results — not noise — this is the right time to join.

We start with our first live group call on Tuesday, January 6, 2026.

Keeping this group small allows me to stay closely involved and actively push progress – not just facilitate conversations.

If you’re ready to stop going in circles and start scaling without working more or managing a team, this is the window.

Who This Is For

This accelerator is a strong fit if:

✅ You’re an expertise-based entrepreneur (coach, consultant, service provider, course or membership owner)

✅ You have a business, but growth has stalled or isn’t moving as fast as you want

✅ You want to scale without working more hours or building a team you have to manage

✅ You believe in building leverage, but feel stuck on what to build and in what order

✅ You want an offer that stands out in a busy niche and is easier to sell

✅ You value clarity, focus, and calm progress over hype

✅ You’re willing to make decisions, take action, and finish what you start

This is not a fit for:

• People looking for a course they can consume without implementing
• People who stay busy all day (living in their inbox, reacting instead of building) because being busy feels like progress.

(I used to be this person, and it’s exactly why I built this program.)

• People who are unwilling to go outside their comfort zone to get out of being stuck where they are

This is for business owners who want fewer moving parts, higher leverage, and real momentum.

Key Details (What You Get and Why It Matters)

✅ Primary Outcome
Build a high-leverage conversion engine that sells your expertise more easily — without constant pitching, launching, or being “on.”

This isn’t about creating another offer. It’s about making what you already do sell better, with less effort.

✅ What You’ll Build
A complete system made up of:

• A differentiated Core Offer
• A proprietary Unique Mechanism
• A high-converting webinar
• Automated email sequences for sign-ups, attendance, and sales

These pieces work together – even when you’re focused elsewhere.

✅ Coaching & Direction

• Asynchronous 1-to-1 coaching 4 days per week
• Quarterly 1-to-1 strategy calls
• Bi-Weekly live calls with hot seats

✅ Additional Resources, On-Demand Training & AI Tools

✅ Bonuses:
1-on-1 Strategy Kickoff Call – $500 value
Get a personalized roadmap based on your niche, offer, and current presence.

Fast Feedback – $2,400/year value
Submit up to 2 assets per month (like an email sequence, video, lead magnet or even your YouTube Analytics) and get a personalized Loom review.

 SOS Call Access If You Get Stuck (1/month)
If you hit a wall or need a breakthrough, you won’t sit in confusion. You can book a fast, focused 15-minute call with me to get unstuck up to once every month.

Access to YT90 Growth Lab ~$1,188/year value
Tap into additional tools, templates, and trainings for creating content that converts.

✅ Start Date
Tuesday, January 6

✅ Spots Available
10 total, but only 1 is left

The Big Catch

For the first people participating, you’re going to save up to $250/month off your investment (for as long as you want!) and then I’ll interview you and produce a case study to help me prove the results for future intakes.

This is our Early Member Rate for the first people to join, in exchange for helping shape the program with feedback and case studies. In return, I give you priority access and lifetime pricing protection – your price will never go up for as long as you are enrolled.

The Investment:

Total Value: Over $10,000

$750/month $650/month, or $1500/quarter (save $150/month!)

NOTE: You do not have to commit to an ongoing payment. If you only want to do the first 90 days you can do that as well.

Secure Your Spot

You don’t need more ideas.

You don’t need to work harder.

And you don’t need another year of staying busy without leverage.

You need a system that sells your expertise more easily — even when you’re doing other things.

That’s exactly what we’ll build inside the Done By Lunch Business Accelerator.

Your Next Steps

1. Apply using the form below (only takes a few minutes)
2. I’ll review your application personally and reach out if it’s a good fit
3. If accepted, you’ll get access to onboarding and we’ll book your 1:1 strategy call

(Applying now ensures your application is reviewed promptly on a first-come, first-served basis, but it doesn’t obligate you to join.)

If You Don’t Double Your Investment in the First Month, You Don’t Pay

My Double-or-Nothing Guarantee

I want this to feel like a smart, grounded decision — not a risky one.

If you haven’t made at least double your investment back in the first 30 days, or you haven’t reached a point where you can clearly see and feel confident that you’re on track to do so, just tell me.

I’ll issue you a full refund — no hoops, no arguing, no fine print.

You’ll keep everything you’ve learned and everything we’ve built together.

This is an unconditional guarantee.

I’m not going to ask you to prove anything or justify your decision.

If you’re not happy, I’ll return every dollar.

If you’ve been telling yourself “I’ll fix this later,” later usually turns into another year of staying busy without scaling.

We start January 6th, and with only 10 spots (more than half already filled), this is intentionally small so the work actually gets done.

If you want a business that sells more easily without demanding more of your time, now is the moment to build the system that makes that possible.

Have questions? Message me on Facebook for the fastest response: ​​https://m.me/jerrypotter206 (or any other platform we’re connected).

Or send me an email: jerry@donebylunch.co.

-Jerry Potter

PS – My copywriter Nicola suggested I put an image of my written signature here at the bottom to make it feel more personal – but my handwriting atrocious.

So I made you a motivational GIF from when I visited Berlin instead…

NOTE: Applying doesn’t commit you to join or pay—it’s simply a chance to see if it’s a good fit.