For online entrepreneurs, coaches, consultants, and course creators who want to grow their audience & authority – without it taking over your life
Stop Chasing Tactics. Build YouTube, The One Asset That Compounds.
If you’re looking for visibility that leads to conversions, and a marketing workflow that doesn’t take 30 hours a week, YouTube Activation Lab is for you
The Struggle Is Real
You know what YouTube could do for your business, but right now…
- You feel a constant knot in your stomach about getting it perfect so you don’t waste your shot on YouTube
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You find yourself comparing your basic setup to others’ sharp videos and studio lighting, wondering how you could ever match that polish
- You dread sinking months into the wrong videos only to watch them gather dust with barely a view
- You picture your channel attracting freebie seekers who never buy, and it frustrates you
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You are worried that your videos will never get past 17 views
- You worry if you’ll have the energy to be consistent and keep your channel going
Here’s the thing…
You CAN turn YouTube into a warm-lead machine for your business…
- Without making multiple videos every week or chasing trends
- Without buying expensive gear you’ll regret later
- Without spending 10+ hours a week fighting with editing software
- Without needing to be blessed by the algorithm god
And you can do it in as few as 90 minutes a week.
Unlike trend-based platforms like Instagram or TikTok, your YouTube videos can keep pulling views for years.
I started uploading in 2017, and of all the videos I’ve ever published, 85% of them were watched last month!
Introducing TheYouTube Activation Lab
Publish your full Magnetic 8, together, in one live round
In 12 short weeks you’ll have already…
- Set up your channel to attract and convert leads (before they even watch a video)
- Have created and published your Magnetic 8 videos – The eight strategic videos that train the algorithm to recommend your channel, and convert your ideal buyer fast
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Be turning every video into a 24/7 client magnet with my lead capture strategy seamlessly baked into every video
- Have a simple weekly 90-minute routine to attract dream clients and build a steady flow of leads (without burning out!)
Making YouTube Recommend You
In April of 2024 I had zero online presence for helping people with podcasting – no website, no blogs, nothing.
But I started publishing YouTube videos about it on my channel that was previously all about social media.
60 days later people were hiring me because they found me after searching “How To Start A Podcast.”
And my videos started showing up higher and higher in both Google and YouTube search – plus it started happening for multiple videos…
That’s when I realized WE CAN TRAIN YOUTUBE TO RECOMMEND OUR VIDEOS!
And since then I’ve tried and tested different things that work even better – and developed the Magnetic 8 Framework to teach YouTube to recommend your videos.
Will this work on small/new channels?
Watch the 51-second video for more, but I started a brand new channel using the Activation Lab System, and within 3 weeks over 60% of my views were already coming from YouTube recommending my videos.
Let’s get your videos showing up on YouTube’s home page, in the feed and in search too!
This Is Not Another “Watch-Lessons-And-Hope” Course
It’s an implementation lab where you’ll get things done every week.
Each week, you’ll tackle 1-2 high-ROE (Return On Effort) steps so you keep making progress, without feeling overwhelmed.
And every week is Decision-Focused or Action Focused, allowing your brain to stay in flow:
✅ Decision Weeks: Make the key decisions with my help so you don’t waste guessing. Simple, focused.
✅ Action Weeks: Do the work with step‑by‑step checklists.
Imagine how it will feel knowing exactly what to focus on each week!
And you’re not doing this alone. I’m live with this group throughout the round, plus in the community with you 5 days a week.
Why This Works
Every task is filtered through one rule…
ROE (Return On Effort) > Everything Else
…meaning you only do the work that directly grows your audience, authority, and income.
What You’ll Put Into Action
The YouTube Activation Lab is built around Return on Effort (ROE), and these are the 5 High Leverage Strategies that will turn your channel into an ROE Machine…
Your "Magnetic 8" Videos
Then we’ll take our research and turn it into 8 video topics that will teach YouTube how to recommend your videos, AND turn viewers into clients fast.
ROE: Whether these are your first 8 videos or your next 8 videos, getting this right will help every video you make get more views – forever.
Your Unique Premise
Your Unique Premise: Your “Magnetic 8” will train YouTube to recommend your videos, and a strong Unique Premise will get your viewers to share your videos too.
Channels without a Unique Premise get views before quickly being forgotten, but that won’t happen to you
ROE: You won’t have to promote your own videos – your audience can do it for you!
Your Need Magnets
Lead Capture in Every Video: Traditional Lead Magnets don’t work well on YouTube, but with the Need Magnet framework, every video will make people want to join your list.
ROE: Rather than converting 1% of your views into leads (a typical average), you can converting 5x that much – on every video!
High Retention Videos
High Retention Scripts:The longer people watch your videos, the more YouTube will recommend them to new people.
You’ll be able to create addictive videos using our scriptwriting app, where it applies my Hook & Hold framework to your ideas, turning out an compelling outline in seconds.
YouTube will continue to recommend Videos with high retention and watch time
ROE: Longer watch time on your videos can lead to a massive increase in views!
Irresistible Video Packaging
YouTube will continue to recommend Videos with high Click-Through-Rates (CTR), and compelling Titles and Thumbnails will make that happen
ROE: A thumbnail that is 10% better doesn’t mean 10% more views. It can mean 400% more views!
Enroll today and Jerry Potter will pay you $100 in credit for every weekly Magnetic 8 video you publish during the program (up to $800!)
The goal is not to have you join — it’s to get your Magnetic 8 video published. So for every weekly Magnetic 8 video you publish during the program you’ll earn a $100 credit toward other offers from Jerry Potter!
Join other successful entrepreneurs implementing the Activation Lab System…
Sign up now and add these bonuses to implement even faster…
BONUS #1: AI Growth Prompts
You’ll get my tested and proven prompts to help you understand your audience on YouTube (which may be different than other platforms), plus generate high-demand video topics in your niche and lots more.
BONUS #2: 24/7 Support Community
You should never have to join a call or wait in line to ask a question, so you’ll have access to our private community to request help anytime!
BONUS #3: AI Script Writing Tools
The better your Magnetic 8 videos are, the higher the return on your effort!
Normally AI spits out average stuff, so I built a custom AI tool that combines your expertise and my brain and frameworks to write addictive video outlines in seconds.
Watch as I help Jennifer outline a video about ways to improve landing pages:
You get access to this tool to craft your Magnetic 8 videos for maximum success.
BONUS #4: Endless Video Topics System
With this system you’ll never run out of powerful video ideas as you grow your evergreen library of lead generating content on YouTube.
BONUS #5: Jerry Reviews Your 5 High Leverage Strategies
To get the most out of your channel, you’ll need your Magnetic 8 videos to train YouTube’s algorithm, a Unique Premise, strong scripts, titles and thumbnails. To make sure your channel is as successful as possible, Jerry Potter will personally review yours as you go through the program!
If you’re looking for visibility that leads to conversions, and a marketing workflow that doesn’t take 30 hours a week, the YouTube Activation Lab is for you…
Most YouTube strategies are designed for influencers, people who can dedicate 20-30 hours to a single video and are only focused on views.
But as entrepreneurs, we don’t need to go viral.
The Activaton Lab system is built specifically for online service providers, coaches, consultants, and course creators – so you get exactly what you need without all the noise.
This is perfect for you if:
- You’re fed up with wasting hours on Instagram or TikTok and getting zero leads
- You sell your own coaching, consulting, or course offers and want YouTube to bring you clients who are ready to buy
- You can carve out 90 minutes a week to implement a proven system
- You value building long-term assets that compound over time rather than short-term social posts
It’s not for you if:
- Your main goal is fame
- You’re unwilling to niche down and speak directly to buyers
- Vanity metrics matter more to you than leads, clients, and revenue
Wins Will Come Quickly!
Within 90 minutes of starting…
✅ Your current or future YouTube channel will be more memorable after developing a Unique Premise
✅ You’ll know exactly what your audience needs help with on YouTube
✅ Your Magnetic 8 video topics will be finalized and lined up by release date
And within 3 hours…
✅ We will have redesigned your lead generation strategy to be perfect for YouTube
✅ Your first video will be outlined with a compelling title and thumbnail
✅ You’ll finally have a video editing strategy that gets things done quickly
Why Listen To Me?
When I started my first YouTube channel (now at over 150,000 subscribers), I was working full-time at an agency, raising two kids under eight, and doing school pickups, dinners, baths, and bedtime alone every night while my wife worked evenings.
Even then, I found a way to grow on YouTube in about 90 minutes a week.
(And that was before AI).
If I could do it in that season of life, you can do it now.
You just need the right strategy and tools, and that’s why I built the YT90 Activation Lab.
*Say YES to a Risk-Free Investment in your YouTube Success!*
You are invited to join now and go through the entire first 2 weeks and if you don’t absolutely love it just let us know within 14 days and we’ll quickly issue you a refund for your full purchase price.
And everything you’ve learned or downloaded is yours to keep!
Our next round begins August 24, 2026.
Which plan makes sense for you?
ACTIVATION LAB
One-Time Payment (Save $190!)- 12-Week YouTube Activation Lab program
- Proven AI Prompts To Upgrade Your Strategy
- 24/7 Support Community
- BONUS: Jerry’s Personal AI Scriptwriting App
- BONUS: Endless Video Topics System
- BONUS: $100 Credit For Every Magnetic 8 Video You Publish
- Two Week “Perfect Fit” Guarantee
ACTIVATION LAB
3 Monthly Payments- 12-Week YouTube Activation Lab program
- Proven AI Prompts To Upgrade Your Strategy
- 24/7 Support Community
- BONUS: Jerry’s Personal AI Scriptwriting App
- BONUS: Endless Video Topics System
- BONUS: $100 Credit For Every Magnetic 8 Video You Publish
- Two Week “Perfect Fit” Guarantee
Enter your info and choose your plan…
In case you were wondering…
When does the YT90 Activation lab start?
We'll start August 24, 2026.
How long will this take me to do?
The round runs 12 weeks and should take a few hours a week.
Where does the program happen?
Everything will happen in our Done By Lunch Entrepreneurs online community and you will get a private invitation to join when you sign up.
What if I need help?
Throughout the program you can ask unlimited questions in our community, plus Jerry Potter will host live Q&As.
When are the live calls?
You'll have live access to me throughout the full 12 weeks, not just a handful of calls. The exact schedule depends on the size of the round, you'll get it once we're underway. In between, I'm in the community with you 5 days a week.
Do I need fancy gear?
No. On my channel with over 150,000 subscrbers, my first 25 videos were filmed with my smartphone, a window for light, a $15 microphone.
I tried YouTube before. Will this work for me?
You can’t break a channel, so no matter what you’ve tried before we can re-train the algorithm so YouTube knows who to start showing your videos to.
How long do I get access to the program?
My goal is for this to be the best YouTube program for entrepreneurs on the planet, so you will get access to the lessons and worksheets for the lifetime of the program - including all future improvements!
And if we ever stop offering it you’ll be invited to download anything you want.
The AI tools to help you create your Magnetic 8 videos, along with the support community will be available throughout the 12-week program.
What is your refund policy?
I know it's hard to tell if something is right for you from the outside, so your investment is backed by our Perfecti Fit Guarantee.
You are invited to join now and go through the entire first 2 weeks, and if you don’t absolutely love it just send us an email and we'll gladly issue you a full refund.
And everything you’ve learned or downloaded is yours to keep!
How is this different from your other YouTube programs?
I have previously offered 2 YouTube programs:
The YouTube Entrepreneur System (YES) was my previous signature program. The YouTube Activation Lab is the updated version of that, and anyone who owns YES gets access to the new version for free.
Is this the best YouTube program for entrepreneurs in the world?
That's my goal. And that's why you not only get access to the current version of the program, but also to all future updates at no additional cost!
Can I hire you privately?
When time permits I love working with private clients. If you'd like to work with me privately I recommend signing up for the YT90 Activation Lab now, then reach out to me at jerry@donebylunch.co to add on private consulting or done-for-you services.